Try these tips to improve your blogging technique:
Tell stories.
Include a link to the blog on all your other marketing platforms.
If you use more than one writer to generate content, identify a lead editor to maintain the overall style and focus.
Provide simple guidelines for your writers and allow them to publish with no (or minimal) approvals required.
Share company news and thought leadership, but also respond quickly to issues that your customers care about.
Post at least three times per week with about 150-300 words each time. The more frequently you post, the more return visitors you will get.
Combine text, photos and video (easily done with tools like Wordpress and Blogger). Videos are a great way to demonstrate new products or present interviews with employees or experts.
Include plenty of links to other influential bloggers and websites, to encourage them to link back to you.
These “inbound links” are an important measure of influence and can improve your search performance over time.
Allow readers to post comments on your blogs, to foster a two-way conversation.
