The History of the Famous Brands' Company
Kevin Hedderwick, The Chief Executive Officer of Famous Brands, brings to light the history of the Halamandaris family who are fondly known as the founders of the Steers Franchise. He talks about the descent of the family which was more than 40 years ago and how they managed to start up a franchise which saw substantial growth in the year 1994 when it was officially listed.
Kevin also sets forth the trials and tribulations that he encountered in his journey of attempting to unlock value in the Famous Brands business, acquiring the Wimpy Franchise, as well as exhausting efforts to raise the share price from a low 85 cents to the current 127 rand trade.
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