Standard Bank's Franchise Breakfast: Getting Acquainted with the Genesis of the Sorbet Professional Beauty Franchise
The founder of Sorbet Professional Beauty, Ian Fuhr, joins the Standard Bank Franchise Breakfast programme to shed some light on the development of the Sorbet beauty brand. He provides insight on how the main motivator behind the establishment rested in the finding that the market presented a gap in the existence of branded beauty chains, which then led to the decision of attempting to change the look and feel of the beauty industry from toned down to colourful with a trail of Sorbet Beauty Salons. Ian points out how a number of 128 Sorbet franchises have been established with the greatest purpose of providing exclusive experiences to consumers, of which have also come to view the services provided by the brand as necessities.
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