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Venue: Standard Bank Incubator - 5 Cradock Avenue, Rosebank, Johannesburg
Registration link: https://www.quicket.co.za/events/29857-business-me-young-half-day-entrepreneurship-course-for-16-to-25-year-olds/#/
Price: It is free for 16 to 25 year olds.
BUSINESS ME YOUNG, a half day entrepreneurship course for 16 to 25 year olds interested in entrepreneurship and struggling to get started.
It takes place on the 17th of June 2017 at the Standard Bank Incubator in Rosebank – Johannesburg. It is created and hosted by Tiisetso Maloma, who’s an entrepreneur and author of books such as The Anxious Entrepreneur and Forget the Business Plan Use this Short Model.
It is free for 16 to 25 year olds. If you are above 25 years and would like to attend, the charge is a copy of Tiisetso’s book – The Anxious Entrepreneur, at R250.
The course will comprehensively answer problems young aspiring entrepreneurs face. They struggle with how to start and execute their business ideas. They think they need massive funds and resources, and which they do not have. Unfortunately, the entrepreneurial education out there for the youth is merely buying and selling. It doesn’t prepare them for their business ambitious which are usually unconventional.
The course consists of two parts.
PART 1: LEARNING ENTREPRENEURSHIP THROUGH STORIES
Part one of the course carried with stories, aims to comprehensively teach and prepare youth with acumen to creatively and swiftly execute their entrepreneurship ventures and ambitions.
Tiisetso Maloma has been an entrepreneur for 10 years and has been blogging about it for 8 years. He has a lot of stories and experiences – of failure and success – that easily explain crucial entrepreneurship concepts. His famous stories include: Dating advice that can save your business http://buff.ly/1SMQRrl , Two lessons from how township businesses start and grow http://buff.ly/2nTZq6V and How I overcame being a bad networker http://buff.ly/2nTZWla
PART 2: USING THE STORIES LEARNED TO CREATE A BUSINESS MODEL
Part two of the course will introduce the attendants to business modelling through the EBC Business Model Canvas that Maloma created in 2013. It makes entrepreneurship uncomplicated and efficient to understand manage. A business model, in short, is the working intelligence of operating a business to success.
The EBC Model has six components, which are: (a) creating competing, efficient and buyable products; (b) marketing those products through effective tactics to marked targets; (c) distributing them in a way efficient to customers; (d) bootstrapping cash flow for growth; (e) deciding effectively to give way for progress; and (f) being relentless.
OTHER OUTCOMES OF THE COURSE INCLUDE:
- Determining possible customers
- Marketing activities to prioritize on
- Attracting possible customers, acquiring them and maintaining them
- Building internal public relations strategy
- Diagnosing business model weakness
- Testing if a product is buyable before releasing it and before investing a lot of capital.