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Updated 16 Oct 2019


5 Infamous risks every entrepreneur must face

Five of the most common risks for entrepreneurs. It also suggests simple ways to reduce the financial consequences if they happen to occur.


Michael Jordan, Entrepreneur, 10 January 2016  Share  0 comments  Print


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Entrepreneurs are no strangers to risk. They understand that to achieve rewards, one must take on risks. But the famous saying, the greater the risk, the greater the reward is not necessarily true.

Big companies have achieved even greater rewards by managing their risks.

The very first step in managing risks, is to be aware of them and this article seeks to identify 5 risks that every entrepreneur has to face.

1. Liquidity Risk

Liquidity risk is the danger of not having enough cash on hand to meet expenses and obligations as they fall due.

Banks do offer overdraft facilities to those in need of cash, however this is expensive and not always available.

Related: Managing risk

Liquidity risk can be mitigated by budgeting and forecasting future cash flows and by ensuring that the timing of incomes precedes expenses. Failing to mitigate this risk, could bring your business to a sudden halt.

2. Counter-party Risk

Counter-party risk is the danger that another person or company fails to deliver an essential goods item or service to you on time. This can prevent your business from carrying on its activities.

A good way to minimise this risk is to do background checks and seek testimonials from your supplier’s other customers.

Always ask yourself, what key areas of my business are dependent on other people, and are they reliable?

3. Reputational Risk

Business -reputation

Other businesses and individuals are also worried about the counterparty risk you bring to their deals. They are doing background checks on you and so you need to be sure that you have a positive presence on social media.

This is reputational risk and making sure every customer is satisfied can reduce it.

A bad reputation can spread quickly over the Internet and who knows how many potential deals it can thwart.

If you have time, go back to old customer issues and see if you can sort them out now.

4. Operational Risk

Mistakes happen in business and so it is important to communicate problems with clients so that a bad reputation isn’t developed.

A better way than managing the outcome of a mistake is to prevent it in the first place.

Operational risk is the danger that your business doesn’t have a safety net when it makes mistakes.

It can be caused by rogue employees, poor IT systems, inefficient policies and bad processes in an organisation.

It's difficult to measure this risk and so the best way to mitigate it is with an outstanding management team.


Standard -Bank -Did -you -know -banner

During the course of running and growing your business, you will need access to both short-term and long-term cash savings to pay salaries, suppliers, or even to save for a future project or large payment. Standard Bank provides a range of flexible Savings and Investment solutions, with competitive interest rates, to help you meet your business’s savings and investment needs.


5. External Risks

You could be the best entrepreneur in the world with the greatest idea, but it could all end tomorrow due to external risks. These risks are beyond your control.

Currency volatility, natural disasters, economic recessions, shortages of raw materials, the list goes on.

Related: Is risk management part of your strategy?

The best way to deal with these risks is to use insurance and other financial instruments. It can get complicated, but it is worth paying attention to.

At the end of the day, risk is something we have to live with. Risk can also provide opportunities and entrepreneurs know how to gain from them. And with proper risk management, business people can enjoy all the upsides of risk and less of the potential downsides.

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About the author


Michael Jordan, Entrepreneur

Michael Jordan is currently pursing the Actuarial Fellowship in Finance and in his spare time likes to: Make mobile apps, create digital art and build up his educational YouTube channel, called MJ the Student Actuary.

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