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Updated 16 Oct 2019


9 Traits that women must learn to remain successful in business

Too many women give up their ‘Self’, thinking that it is expected of them – self-love, self-worth, self-esteem. It’s a common issue amongst women and it needs to be addressed. 


Hilda Lunderstedt, 23 August 2016  Share  0 comments  Print


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Most people aren’t aware of the struggles I have been through in life. Despite these struggles, I have been able to achieve, which I am very proud of. I am sharing my thoughts on the things in life I believe is important, and that helped me to create a life of abundance:

1. Happiness

I saw a sign at friends place recently ‘Happy Mom, Happy Home”. If the woman in the house is happy, everyone in the family is happy. Find the things that make you happy and fill your life up with these. Everyone close to you will benefit as you spread love, warmth and happiness. You will discover happiness when you do the things that make you feel good about yourself.

Related: 5 Essential traits of the entrepreneurial business woman

2. Work/Life balance

Shed the illusion that work/life balance is a daily thing, it is not. You go through periods of stress and hard work and then you have times you take time out and restore body, mind and soul. Too much restore time and you achieve nothing in your life, too much work and achievement time and you burn-out. The trick is to develop the tools to do both and in the long term, that is work/life balance. 

Manage where, how and on what you spend your time through proper planning skills; understand what are the most important things that will have an impact on your life every day, and do these first. Most important, listen to your body and rest, take a break when you need to. 

3. Success

The minute you stop comparing your life to others, you will find happiness and peace. This can be achieved by defining your definition of success and what your best life looks like, and then set out to create a life around what you want to achieve. The next person has a completely different definition, and to compete or even worse judge others does not serve your quality of life.

4. Kindness

Kind -business -woman

People were born to be kind and not hateful and hurtful; the meaning we give to things that happen to us, cause us often to be unkind, be it consciously or unconsciously. In my opinion, by being kind to others, we give something of ourselves but we get so much more back.

Often, at work, there is animosity between people and I hear many stories of women being unkind to each other, refusing to support and help each other up the ladder of success. This one thing is what is holding us back from equality and empowerment.

If we feel empowered enough to help others, especially women, to be empowered the scales will tip and more women will be successful and make a difference to the world. 

Be the person that is fondly remembered for how you helped others on their road to success (while achieving your own).

Related: With these three skill-sets in life, any person will be able to get on with their life and create their dreams

5. Be present

Being absent in your life usually leads to negative emotions such as guilt. Many people worry about their family at work; they simply are not present and focussed.

Time wasted often results in having to work overtime, meaning less time with loved ones or doing other things they love to do. Then when with family, they worry about work and the things they are behind in, so they are also not fully present in the family experience or engagement. 

One of the hardest habits to learn is to be present in each moment, catch yourself during the day on how present you are in the moment. If you focus on your work when you have to, you will be more effective and finish quicker, resulting in you spending more time with your loved ones without having to worry about work.    

6. Guilt

Many women live with a burden of guilt, be it because they are working moms, or they are stay at home moms. 

The guilt burden is usually born when your children are born. Guilt serves no purpose. 

Guilt does not serve you or your family and the quicker you shed this with the knowing that you are a great mom who loves her family, you can ditch the guilt. 

Usually, living by the principles I write in this article, the guilt will evaporate.

7. Criticism

Being judgemental and criticising others must be one of the ugliest traits in any human being. I never understand why people would do this, besides, this shows what you are focusing on and mostly it is a mirror of the things you see, but have not dealt with, in yourself.

8. Problems and resilience

Without problems, we will not grow as humans and we will not become creative and therefore resilient. Everyone has problems, but it is how we deal with them that distinguishes us. 

I truly believe that every person is stronger than they think and how you deal with your problems will have a direct impact on the success of your life.

Related: What exactly is Crowdfunding?

9. Forgiveness and bitterness

How many women do we not see that live with complete bitterness and the inability to forgive those that wronged them? 

They are literally imprisoned by this, and even their facial expressions change as they get that ‘look’ where the laugh lines around their mouths and eyes becomes expression of unhappiness and bitterness.

Forgiveness will set you free. Learn from the experience to never repeat them.

Remember, whatever you are going through, you are not alone and someone else has been there. Seek out these people and learn from them on how they overcame their difficulties.

This is the more difficult choice but the more rewarding one. The easy choice would be to crumble as a human being and become a victim, but that will not serve the world if you hide your talents, now would it?

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About the author


Hilda Lunderstedt

As one of the selected few South African female entrepreneurs who achieved phenomenal success in starting, growing and selling a 9-figure company in less than 10 years, Hilda is excited about businesses who will make a huge difference to the world and improve the planet, in the future. Hilda is an established authority on entrepreneurial businesses and is inspired by business strategies; the marketing and branding of businesses, individuals and products. She believes in the power of innovation and creation. Innovation does not always mean new inventions but finding new and creative ways for the existing is more important.

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