Financial Data
Updated 29 Feb 2020

Play games, grow your business

Yes, the two can go hand in hand – if you’re playing the right games.

30 April 2013  Share  0 comments  Print

All the answers to your unique business lifestage questions

Entrepreneurs, particularly solopreneurs, are infamously over worked.

You have to wear many hats in your business, please paying customers, find new ones, balance work and home life, weigh the risk of your investment, and generally there aren’t just enough hours in the day to get everything done.

Consequently sleep gets pushed to the side (if you’re still able to sleep properly at all), and before you know it you’re losing concentration, you can’t put a face to a name, and you can’t stay focused for long periods of time. In short, this is not good for business.

But what if you learnt that playing games can actually help get you focused again, stop that perpetual inbox and social media distraction, and even grow your business?

Sounds too good to be true, but brain games – the right ones at any rate – can certainly help improve your brain function on the whole, which in turn helps you make good decisions that will grow your business.

Your brain is a computer that likes games

If you think about it, the brain is like a computer. If you run too many applications (multitask), your processor (brain) slows down and in some cases may completely hang or crash.

To avoid this, you should monitor when your brain is working at its best (like in the morning) and prioritise important tasks, while leaving the inbox spring cleaning to when you get porridge brain later on in the day.

When you find yourself in a brain slump, playing brain games can actually help you re-energise and get back to business.

When played regularly you may even find these brain slumps diminish completely as brain fitness works in much the same way as physical fitness: The more fit you are, the longer your activities can last.

Just 10 to 20 minutes a day

Why brain games work is that they’re designed to make you feel like you’re playing a game – and therefore having a break with some fun time – but in the process you’re improving your memory or streamlining your decision making process.

As a testimony to the power and popularity of brain games, has 35 million registered users.

How is this good for business? Joe Hardy, VP of R&D at Lumosity says, “Owning a business is one of the most cognitively challenging jobs.

Business owners have to process information accurately, balance projects, switch between tasks quickly and efficiently, divide their attention among tasks, and remember customers’ names and faces.”

What this means is that, like bodies, if you want your brain to be fitter, faster and last longer, it needs to be trained.

And training needn’t be extensive, jus 10 to 20 minutes a day can improve your brain function. Here are sites that can help you get there.

This is the largest of the brain game providers and some of the games are free.

Through this site, your brain is trained in five key categories, namely: Speed, memory, attention, flexibility and problem solving. “Each exercise is designed to train a different cognitive function of the brain,” Hardy says.

Lumosity offers a free limited membership that allows you to play some games, while a paid membership starting from $15 a month allows you access to all the brain games available as well as the ability to track your Brain Performance Index – a measure of cognitive function – over time.

This site offers training in five categories too: Attention, brain speed, memory, people skills and intelligence.

It will also be adding a sixth category focused on navigation. These games include enhancing a player’s ability to read facial expressions, facial recognition, as well as remembering facts about the people you meet.

These are all important skills for networking and forming good business relationships.

A must for sales. Some of the games are available for free, while signing up a membership for $14 month will give you access to all games.

Unlike the above sites, Cogmed is designed to improve users’ working memory, helping them learn new skills in academic or professional settings.

Players are encouraged to spend 30 minutes a day, five days a week over a five week period to see the best results.

This site is unique to the above in that training is only available through programs offered by accredited coaches, doctors or psychologists who specialise in attention problems, who then monitor user results and provide motivation.

Because of this, prices vary according to the programme selected and the professional coach’s fee.

This is best for people who have working memory issues caused by ADHD, social anxiety, or trouble adjusting quickly to new tasks, as opposed to an individual looking to improve their present cognitive function.

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