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Updated 18 Oct 2019


Spring clean your personal brand: 3 Bad habits that must go

Spring is here and it is time to embrace the new. That means ditching clutter and letting go of what’s not working in your life, and this relates to your personal brand too. 


Donna Rachelson, 23 September 2016  Share  0 comments  Print


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This spring, clean out your personal brand to get rid of bad habits that may be damaging your credibility. Start with these:

Bad Habit 1 – Complacency about your personal brand

One of the most common ‘bad’ personal branding habits I see is complacency. People think they can sit back and let their good work speak for itself, but if you choose that route, you may miss out to people who have the same skills and qualifications that you do, but who put in the effort to market themselves actively.

The marketplace is evolving all the time, and your personal brand should evolve too, in order to remain relevant. This spring, research how you can market yourself distinctively and how you can add measurable value in your defined niche. This may mean up-skilling or finding new ways to get the attention of those you want to work with.

Related: 4 Ways to manage your reputation in the workplace

Bad Habit 2 – Inconsistency in marketing your personal brand

Potentially even more damaging than complacency is inconsistency. I always say it’s better to be consistently good than occasionally very good. This applies to your personal brand too. I’m the first to admit that marketing your personal brand is not a natural activity. It requires developing a new habit. Much like sticking to an exercise regime, this is not easy unless you allocate time and consistently execute activities to achieve success.

This spring, set aside an afternoon per week to focus on personal branding. Identify platforms that suit your needs to market yourself on. If you’re an introvert, for example, public speaking will not be a good choice. But regular contributions to an industry forum online may be the perfect way to grow your profile. Make sure that the activities you choose are something you will be able to stick to.

Bad Habit 3 – Workplace manners have been overlooked

Everyone has bad habits, but you might not be aware of yours and the damage they do to your personal brand in the workplace. This spring, make it your mission to cull your bad workplace habits. Common bad workplace habits include:

  • Being late, regularly
  • Fiddling with your phone during meetings, or one-on-one conversations
  • Interrupting others
  • Not following through on what you’ve said you’ll do.

Related: Building your personal brand 

This year, while you’re spring cleaning your home or office, don’t forget your personal brand. Getting rid of these bad habits will have an immediate effect in boosting your personal brand.

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About the author


Donna Rachelson

Donna Rachelson is a branding and marketing specialist and has held a number of marketing director positions in blue-chip organisations including Nando’s, as well as marketing and project management positions at AECI and Standard Bank. Today, she is the founder of Branding & Marketing YOU, which offers keynote presentations, workshops, strategic marketing consulting, coaching and support services. She is also the author of the best-selling book Branding & Marketing YOU, the first South African based personal branding and marketing book.

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