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Updated 26 Sep 2020

Things every business owner should keep doing, stop doing and start doing

Gain a firmer grip on your life and business by eliminating the things that just waste time and never lead to quantifiable results. Here are some tips to help you. 

Jacques du Bruyn, 26 April 2017  Share  0 comments  Print

All the answers to your unique business lifestage questions

Three years ago, I wrote a blog post called ‘Things I’ve learnt From a Year In Business’. In it I covered things that I had learnt within a year in business. You’ll note that a lot of the points in the post had to do with confidence and the actual ‘start-up’ of a business.

A lot has happened since then. For starters, Flume recently celebrated its fourth birthday and currently has 23 employees across our Johannesburg and Cape Town offices servicing clients across many sectors, like Club Med and Cisco.

I know that doesn’t sound like much, but when I stop for a second and think about how Flume actually got to this point, I’m quite proud.

One trap I have fallen into, though (as most business owners do, I’m sure), is that I’ve been so busy trying to figure out how to run Flume with my business partner and co-founder that I’ve forgotten to reflect.

So, I took some time to do just that, and have made a list of three things to remind myself of as I progress along the business journey. They are: what I feel I need tokeepdoing; what I feel I need tostopdoing; and what I feel I need tostartdoing.


Keep striving for quality output.

As I’ve always said, relationships may get you the business, but quality ensures you keep the business. There’s no excuse for a drop-off in quality of output. It either means that the systems are broken or employees are overworked or demotivated. Quality also refers to quality people. Quality people means it’ll take quality time searching for them. Quality time means being deliberate with your time and managing it like a pro.


Stop being impatient.

Part of owning a business means taking ownership. With that comes a lot of impatience when things don’t work out how you thought they would. Impatience with people, impatience with the season your business is in, impatience with clients, and so on. There’s a fine balance between being a go-getter entrepreneur, and being patient. 

We all know that the greatest businesses are not built in a day.


Start leading.

When your business matures, you’ll hit a milestone where you need to decide if you want to work on your business or in your business. Every business owner is faced with that reality at some point and for Flume, it’s now four years in. Here’s the reality: if you decide to workinyour business it won’t grow or scale as quickly as if you chose to workonit.

Working on a business means leading. Leading means trusting people. Trusting people is difficult. As your business matures, you’ll naturally become more cynical of people. But, leading means empowering people to be their best and do their best.

Leading well doesn’t mean you don’t worry whether someone is going to do a good job or not, it just means that you’re willing to take the risk. Because taking risks on people is the only way you’ll grow your leadership skills, and is the only way a person will grow. Leading means vision, not process. It means empowerment, not restriction. It means being an example, not a whip.

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About the author

Jacques du Bruyn

Jacques du Bruyn is the MD of Flume. He is a RAU graduate where he obtained a BA Marketing Communication degree, and also holds a BA Honours in Brand Leadership from Vega. Jacques co-founded digital marketing agency, Flume, with his business partner, Ruan Oosthuizen in 2013 with a single minded focus: to bring business to their client’s business. Flume does this by creating brand awareness, building brand reputation and making sure that the funnel and mechanism is optimised for results. Marketing digitally means that Flume specialises in the online environment. Their core focus is; Digital Strategy, Online Advertising & Media Buying, Content Marketing, Web Development, and more.

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