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Why authentic humility (not ego) will get you to the top

Authentic humility can give you the perspective you need to build a high-growth organisation.


Allon Raiz, Entrepreneur, 18 November 2017  Share  0 comments  Print


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Entrepreneurs often battle with the blurry line between arrogance and confidence. Very often, what they perceive as being confident is interpreted by others as arrogance. For me, confidence is internally driven and arrogance is externally driven and too often, arrogance is used to mask a lack of confidence. But there is a more important approach to life that serves entrepreneurs far better than arrogance, and perhaps even confidence, and that is the concept of authentic humility.

In my experience, entrepreneurs with authentic humility tend to be more successful in the long run, compared to those that present a false sense of humility, or worse, arrogance. According to a study directed by the University of Washington Foster School of Business, people who show humility have a higher propensity to make the most effective leaders.

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However, the characteristic of authentic humility does not exist in isolation; it has a symbiotic relationship with confidence in two parts. Entrepreneurs that are closely rooted to authentic humility are blatantly aware of what it is that they can and cannot do, without allowing it to take away from their value.

Authentic humility sits firmly atop two pillars — one of confidence, the other of zero confidence (areas where you lack expertise).

When authentic humility rests on these two pillars, it brings to light the fact that, as an entrepreneur, you are not afraid to admit that there are things that you will not know. Not only does it prove that you leave your ego at the door, but it also makes it clear that you are willing to learn from others.

It’s always important to remember that there will be times where stumbling is inevitable, and it is during these phases that humility is an entrepreneur’s greatest ally. Authentic humility allows for team work, and it allows those around you to offer their help so that you can find solutions together.

Over time, I’ve come to learn that those who exude arrogance do so because they are trying to mask their lack of confidence. From experience, entrepreneurs who present themselves in an arrogant way often evaporate into obscurity; the behaviour that results from arrogance is often a magnet for failure.

An entrepreneur who masks their lack of confidence with humility is often interpreted as a pushover. Both constructs present a false sense of humility and, if you look at the long-term game of sustainable entrepreneurship, these types of entrepreneurs quickly disappear.

To be authentically humble, you must understand that there are things that you do know really well and things that you do not. This is the sweet spot in which entrepreneurs are able to best manage their organisations.

Related: 4 Types of entrepreneurs: Which one are you?

Humility makes an entrepreneur more approachable, and ensures a sense of trust to which colleagues and peers gravitate. The trick is to always focus on what it is that you’re good at and what you know, and spend time reflecting on how to improve on the things that you’re not good at or don’t know.

The best approach is to remember that everything is contextual — the confidence that you portray on a tennis court is vastly different to how you might conduct yourself during a presentation to 13 people in a boardroom.

The power of authentic humility is potent and necessary, especially to entrepreneurs. Focus on this important approach to life and you will reap the benefits.


Do this

  • Evaluate your skills and personality traits: What are you good at, and what is best left to others?
  • Leave your ego at the door and be willing to learn from others.
  • Understand that it takes real personal confidence to admit when you don’t know something.

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About the author


Allon Raiz, Entrepreneur

Allon Raiz is the CEO of Raizcorp, the only privately-owned small business ‘prosperator’ in Allon Raiz is the CEO of Raizcorp. In 2008, Raiz was selected as a Young Global Leader by the World Economic Forum, and in 2011 he was appointed for the first time as a member of the Global Agenda Council on Fostering Entrepreneurship. Following a series of entrepreneurship master classes delivered at Oxford University in April 2014, Raiz has been recognised as the Entrepreneur-in-Residence at the University of Oxford’s Saïd Business School.

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