Financial Data
Updated 22 Feb 2020


Your financial adviser: Identifying and avoiding risks along the ‘road of life’

It is critical to identify and plan for risks and conflicts, which reinforces the need for proper planning and advice, says Errol Meyer, Senior Manager, Advisory Propositions at Standard Bank.


14 April 2016  Share  0 comments  Print


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In these days of instant gratification, the emphasis is on avoiding the use of ‘middlemen’ even when it comes to the tricky task of planning one’s financial future.

After all, why use a broker when you can access all the services and products you need digitally, or get advice from individual advisers on the products and services you are thinking about?

The answer is that it takes a professional, registered financial adviser to assess the risk and conflicts that may arise during a person’s lifetime.

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It is critical to identify and plan for these events, which reinforces the need for proper planning and advice, says Errol Meyer, Senior Manager, Advisory Propositions at Standard Bank.

Related: 6 Steps of financial planning

With Standard Bank Financial Consultancy, we have advisory processes that provide additional value to our clients, in that we robustly review our advice and solutions that are offered to our clients. These processes ensure that our solutions meet the client’s needs and in fact deliver on the client’s goal.

“The services and solutions offered by a SBFC – Financial Planner goes through a rigorous process of being vetted and approved by a group of highly professional individuals. This enhances the value of our advice to our clients” says Meyer. 

“An advisory committee reviews the process of providing advice, both initially and the on-going reviews, thereby ensuring that all our financial planners provide professional services in accordance with legislative requirements.” 

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Ultimately, the financial planner assisting you should be able to offer you informed financial advice and fiduciary services across offerings, to build a comprehensive plan that caters for your present and future lifestyle. 

What should not be forgotten is that planning one’s future is a highly personal process and is a life long journey. Having a relationship based on trust with a financial adviser is non-negotiable; after all, you should be confident that the person you are entrusting with some of the most important aspects of your life is someone whose recommendations and financial insights you value.

One of the truths about life is that nothing is permanent

“An astute adviser is someone whose understanding of a wide range of disciplines translates into the ability to assess each option and then use them to build a personal plan that mitigates against the life risks that can arise.

Related: Which should you choose: A broker of a financial planner?

He or she should have the ability to take concepts across the entire range of the disciplines involved and be able to develop a plan that takes account of various factors that could impact on a clients’ future.

“It is the duty of a financial planner to enable the client to take an informed decision about the future. A trusted adviser should work hand-in-hand with the client to achieve this objective,” concludes Meyer.

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