Financial Data
Updated 29 Feb 2020


4 Ways to manage your reputation in the workplace

Before people will buy into the product, service or idea you are selling, they need to buy into you. 


Donna Rachelson, 24 April 2016  Share  0 comments  Print


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Whether you are looking to build your own business, close a sale or get a promotion, your reputation in the workplace is something you need to consider and cultivate.

This, in a nutshell, is what personal branding is all about. It’s about packaging your strengths and skills in a positive way that helps people see the value in what you do and in partnering with you. Building a credible reputation helps you to open new doors in business.

Here are four key strategies for managing your reputation:

1. Build your reputation with the right people 

Think about the four or five top people you want to know about your skills, talents and passion, and find ways to get their attention in a positive way. Identify the core aspects you want them to understand about you and be consistent in communicating those in every interaction.

Related: The essential elements of a successful business pitch

Find ways to help them solve their problems and you will gain their trust. Build deep relationships and you will build your reputation with them.

2. Learn to say ‘no’ 

When it comes to your reputation, what you say 'no' to is just as important as what you say ‘yes’ to. Only accept opportunities that will grow your reputation as an expert in your field, not things that will take up your time without helping you to achieve your objectives.

3. Find platforms to demonstrate your expertise

Start a blog, join a network or a chamber of commerce, write articles and submit them to relevant publications or facilitate a seminar or workshop on your subject.

Even better, write a book about it. Speak at industry events, guest post on industry blogs and use social media to develop your reputation. By embarking on a visibility campaign, you’ll ensure that people start to recognise your name and your valuable contributions.

Related: What women really need to get ahead in business

4. Keep company with reputable people 

People’s perceptions of you will be influenced by who you choose to interact with, whether it’s your business partners, the crowd you have after-work drinks with on a Friday afternoon, or the people you connect with on LinkedIn and other social media sites. By developing relationships with people who have built solid reputations and steering clear of those with a bad rep, you build and protect your own reputation.

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About the author


Donna Rachelson

Donna Rachelson is a branding and marketing specialist and has held a number of marketing director positions in blue-chip organisations including Nando’s, as well as marketing and project management positions at AECI and Standard Bank. Today, she is the founder of Branding & Marketing YOU, which offers keynote presentations, workshops, strategic marketing consulting, coaching and support services. She is also the author of the best-selling book Branding & Marketing YOU, the first South African based personal branding and marketing book.

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