Entrepreneurs and founders, Joanne Hutchinson and Natalie Baty of OffCentre Des!gn, extend their client offerings through partnering with other entrepreneurs.
All the answers to your unique business lifestage questions
Your business is growing, you want to offer your clients more, but you’re weary of adding the cost of an additional employee or department to your payroll.
What happens if the work is ad hoc because it’s outside your core offering, and the new employee doesn’t have enough to do?
Unfortunately, many entrepreneurs have found to their detriment that it can be costly adding an employee or even department when the work isn’t regular. So how do you still include the offering for clients?
Joanne Hutchinson and Natalie Baty, founders of OffCentre Des!gn, a graphic design, eventing and corporate branding company have approached this problem by looking to their wider network.
“Entrepreneurs need to support each other. We’ve grown a select group of trusted providers who we work well with and are very comfortable recommending to our clients,” says Baty.
“They of course do the same for us, and the result is that we can all add extra services on a per project basis.”
Baty and Hutchinson have kept their team small despite landing large corporate clients, and one way they’ve managed to do this is by being open to forging relationships with other entrepreneurs.
“We’ve learnt over the years to not only include our own expertise in pitches, but to include a range of possible additional extras that we can manage on behalf of our clients as well,” says Hutchinson.
This significantly expands OffCentre’s offering without the additional overheads.
Entrepreneurial businesses also tend to be flexible, lean and focused on fast turnaround times. “Because we all operate in similar ways, we don’t have a lot of management levels within our businesses,” adds Hutchinson.
“This keeps us fast and flexible. We also know that to ensure future work we need to deliver on projects and not let each other down.”
This is not to say the business partners don’t have fun doing what they do, or collaborating with others. “We live on tight deadlines, that’s the nature of our work,” says Baty.
“It means choosing the right partners is incredibly important. You need to know you can work with those businesses under pressure, create a great product and emerge on the other side with your sense of humour intact. Price is one thing, but great partners come through honest, open relationships based on shared values.”
Contact: www.offcentre.co.za | +27 (0)11 794 5034