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Imagine your employees would write openly and honestly about the culture of your company - and it would be published as it is without any censorship from anyone.
Does this sound crazy or tempting?
Well, there is a large company doing just that.
Related: Going for a business gold
How Zappos developed their company culture
During my dog walks I enjoy listening to audio books, and when I listened to “Delivering Happiness: A path to profits, passion and purpose” by Tony Hsieh, the CEO of Zappos, I was impressed by their almost dogmatic focus on their company culture.
The Zappos Culture Book was created when they were looking for an answer to the question “How can we grow and sustain the culture?” The culture book was the result.
Every employee is invited to add his own input about the culture of Zappos and the content does not get censored. Every year a new book is created and published. Impressive: http://www.zapposinsights.com/culture-book
New employees can read, what working for the company might look like. Customers can read, how their supplier is really working and what they think about their customers. Business partners can get an idea what is expected from them not only on a business level.
Transparency at it’s best
My learning: If you trust in your culture, you can allow everybody to discuss it publicly. If you do this, you will not only learn more about how your people define the culture. You would also notice early, when the culture moves into a dangerous direction.
Related: 3 Reasons why passion might be more important than a business background
My questions to you
- How would the culture book of your team, department, business entity look like, if your employees would write their personal opinion about it?
- What would your customers or business partners say, if they got to read it?
If you would not be happy with the book, what needs to be done now, so eventually you’d get a book you’d like to share?
If you would be happy, why not start it?