Financial Data
Updated 29 Sep 2020

The ultimate test for your company culture

How can you grow and sustain your company culture? 

Axel Rittershaus, Entrepreneur , 23 October 2015  Share  0 comments  Print

All the answers to your unique business lifestage questions

Imagine your employees would write openly and honestly about the culture of your company - and it would be published as it is without any censorship from anyone.

Does this sound crazy or tempting?

Well, there is a large company doing just that. 

Related: Going for a business gold

How Zappos developed their company culture

During my dog walks I enjoy listening to audio books, and when I listened to “Delivering Happiness: A path to profits, passion and purpose” by Tony Hsieh, the CEO of Zappos, I was impressed by their almost dogmatic focus on their company culture. 

The Zappos Culture Book was created when they were looking for an answer to the question “How can we grow and sustain the culture?” The culture book was the result.

Every employee is invited to add his own input about the culture of Zappos and the content does not get censored. Every year a new book is created and published. Impressive:

New employees can read, what working for the company might look like. Customers can read, how their supplier is really working and what they think about their customers. Business partners can get an idea what is expected from them not only on a business level.

Transparency at it’s best

My learning: If you trust in your culture, you can allow everybody to discuss it publicly. If you do this, you will not only learn more about how your people define the culture. You would also notice early, when the culture moves into a dangerous direction. 

Related: 3 Reasons why passion might be more important than a business background

My questions to you 

  • How would the culture book of your team, department, business entity look like, if your employees would write their personal opinion about it?
  • What would your customers or business partners say, if they got to read it? 

If you would not be happy with the book, what needs to be done now, so eventually you’d get a book you’d like to share?

If you would be happy, why not start it?

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About the author

Axel Rittershaus, Entrepreneur

Axel Rittershaus is an internationally renowned C-Level / Executive Coach & Author ( who started as an entrepreneur in the IT industry in 1993. He knows that success is the result of hard work and determination even more than innate talent. A master of maintaining focus and follow-through, Axel is dedicated and passionate to see clients succeed beyond their expectations. His C-level and top executive clients are located in South Africa, Germany, France, Switzerland, Austria, Romania, Brasil, Hong Kong, China, India and many other countries. Axel is a multiple Two Oceans and Comrades finisher.

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