All the answers to your unique business lifestage questions
Here are four changes you can make to your marketing today that will make it more effective.
1. Prioritise your social media
You really don’t have to be on every social media platform (you’d never have time to do anything else)! But make sure you’re doing a great job on the platforms you do use.
Related: What women really need to get ahead in business
Narrow down your social media platforms and stick to those that give you maximum return on your effort. Now, get better at those and ditch the rest for now.
2. Look for ways to position yourself and your business as a voice of authority in your niche
We all want an expert opinion when making decisions. Become the expert in your field and share your knowledge.
Write for blogs or trade journals, speak at conferences, do client education sessions or comment on industry forums. Being seen as an expert boosts your credibility with customers, particularly if you’re in a service business.
3. Ask for referrals
Referrals are a very effective way to market your business, because instead of you telling prospects how wonderful your product or service is, your satisfied customers or strategic partners are doing the work on your behalf.
It’s as simple as saying, “Thank you for doing business with us. Do you know of anyone else who might benefit from our product / services?”
4. Remember your existing clients
Statistics tell us that 80% of your business will come from 20% of your customers. It’s easier to sell to an existing customer than to bring in a new one, so don’t forget to market to your current clients.
Related: 5 marketing mistakes start-ups make
Do they know about all the services you offer? How can you help them to solve their business problems? Even if you only have 10 minutes to think about marketing today, you can use that time to make a call and touch base with a key client.
Ensure you’re top of mind and you’ll be more likely to get additional business from customers.