Financial Data
Updated 25 Feb 2020

6 Clever tips for holiday marketing

Strategies to help you to increase your sales during the festive season.

Donna Rachelson, 28 November 2015  Share  0 comments  Print

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The silly season is upon us and is an opportunity to give a final marketing push for the year.  Here are six strategies to get the most out of your holiday season marketing:

1. Make it easy for customers to buy

Everyone is short of time at this point in the year, so you need to make it as easy for them to buy your product or service as possible. Can you present something that allows them to buy with a click of a button?

Related: How to spot an entrepreneur

2. Produce a winning package

Can you bundle your offerings together in a way that your customer gets new value? Gift shops do this well by putting items together to create readymade, beautifully wrapped gift baskets that you can buy off the shelf.

Think how you could do something similar. For example, if you run a car service centre, create a pre-holiday check-up package for customers wanting to ensure their vehicles are safe before hitting the road.

3. Promote in partnership

Look for alliance partners you could work with – people targeting a similar market to you, but who are not competing directly with you. For example, a beauty salon owner might partner with a clothing boutique owner in the same shopping centre.

She could offer her vouchers for 20% off the price of a haircut and blow wave to offer to all customers who spend over R1000 in-store.

In this way, she gets new clients coming her way, and the boutique owner encourages her clients to spend more.

4. Try a new channel

Can you think of one new channel you could use to sell your offering? It might be through an online reseller, through creating a YouTube video that demonstrates your product, or through running a competition in partnership with a magazine. Explore your options and find out where your target market is active.

5. Remember to thank your clients

The end of the year is a good time to thank customers for their business, which is not only a nice thing to do, but boosts loyalty and keeps you top of mind.

Related: 5 marketing mistakes start-ups make

6. Strategise now for post-holiday marketing

Get a step ahead by thinking through how you will package real value for your customers when they are back from holiday. Come January, everyone is short on cash and looking for a good deal. 

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About the author

Donna Rachelson

Donna Rachelson, branding and marketing specialist, is the author of three books. She has held marketing director positions in blue chip organisations and has a solid business education, including an MBA and is a guest lecturer at GIBS. As a successful businesswoman and investor in businesses, Donna is passionate about empowering entrepreneurs and women, uplifting them with her inspiringly practical, strategic guidance. She is Chief Catalyst at Seed Academy - a training and incubation ecosystem for entrepreneurs. Donna recently released her latest book – Play to Win: What women can learn from men in business.

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