How to market yourself and your business without looking like ‘that guy who thinks he’s awesome’.
All the answers to your unique business lifestage questions
When you’re a brand new business, you need to get your name out there, which means you need to promote yourself and the business as much as you can. But it’s also important to realise that not all opportunities are created equal when it comes to self-promotion.
Misjudge the opportunities often enough and you’re going to start being ‘that guy’. You know, the one who’s constantly talking about himself and his achievements in business. The one who has an ego the size of Jupiter, but revenue and profit that a Chihuahua will take on in a fight.
So here’s your guide to learning the fine art of self-promotion so that people you meet in networking opportunities get to know you’re the best at what you do without you actually coming out and saying it.
Your six steps to flawless self-promotion
- Celebrate what you’re good at and what you’ve done. This means your failures too. While many may think it taboo to talk about mistakes in front of people you’re trying to impress, done right it will actually show them not only that you fess up to mistakes, but that you’ve come a long way since. If you’ve paid your school fees, own it. Despite convention teaching us that modesty is the way forward, you have every right to celebrate your achievements.
- Ways of saying things. Practice your communication to get the same message across but in different ways. Using words like “passionate” and “I’m invested in” and “I did [this]” is a non-threatening form of communication and people respond to energy, enthusiasm and effort rather than hot air and ego.
- Who to tell. Here’s the part you’ll like. Everybody. If you’ve been working tirelessly and without weekends for the last two years getting your business off the ground, tell people about it. You’ve earned the right to and since it’s a fact, it’s not boasting. And just so you’re not that guy that launches into all about him from the word go, start your conversations with “Hi, I do [this]” and see what opportunities open up from it.
- Bark and bite. Following from point 3, if you’re going to make claims about yourself and your business, you need to be able to back it up and prove it. This means if people want to see your work, let them see it.
- Be generous. Jamie Oliver is arguably as famous as he is because he’s willing to share his expertise with just about anyone who’ll listen. Participating with your industry and sharing your experience and skills is invaluable to growing your brand. Remember that the best in their fields are also the ones who are often prepared to share the spotlight with others who can contribute to the conversation. If someone asks for your help, expertise or input, give it to them and develop a community around your work. It will definitely get you remembered.