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A poorly designed or unprofessional looking brochure, however, could stop them even asking for a quote. Here's how to get it right.
Use these guidelines to make sure that your brochures are worth the paper they are printed on.
- A marketing brochure is your salesperson in print. Use the content to "walk" your customer through the selling steps. Grab their attention, attract their interest and then call for action, eg, by asking for more information, inviting them to visit your store personally, or asking them to fill in an order form.
- Present the information from the reader's point of view - why would they be interested in your product?
- Make sure you include what they want to know. If low prices are what make your offering unique, include these in your brochure.
- Make the front cover irresistible so they can't help but open it, eg, "Here's how to cut your tax bill in half â€¦"
- Use colour for emphasis and photographs, visuals or graphs to illustrate your offering. Boxes help to break up information into bite-size chunks (as done on this page), but don't overdo it. Brochures that are too busy become difficult to read.
- Be different - who says a brochure has to be A4 size? Design it in a shape that relates to your product. Make it square, or fold it in an unusual way.
- A brochure is a one-on-one marketing opportunity.
- Finally - check, double-check and triple-check it. Spelling mistakes or errors will make you look very unprofessional, very quickly.