Financial Data
Updated 26 Feb 2020

Build your business brand

No matter how small your business is, it needs to stand out from the competition.

02 April 2012  Share  0 comments  Print

All the answers to your unique business lifestage questions

Follow these handy steps to build a profile for your company:

  • Put your money where your brand is. Invest in a proper logo and packaging design so that you have a professional look from day one. It is a worthwhile expense for something that will be with you for a long time.
  • Get your name on a plaque. Contribute to a local charity, educational facility or professional centre that has some affinity with your company goals. Then write a press release announcing it.
  • Use technology to build up your network by tracking who you meet and what they do. Applications such as Microsoft Outlook 2003 with Business Contact Manager allow you to easily manage customer contacts, buying habits and events such as birthdays.
  • Offer free advice to your customers in exchange for information about themselves. This could be in the form of advice, special reports, trade survey results, time-sensitive deals or even your own newsletter.
  • Add value to voicemail. Instead of simply stating your name or listing a mobile number, add some statistic or useful professional tip in your voicemail message. Update it regularly - consistency and fresh ideas are critical.
  • Get people to wear your brand. If you have the budget for it, give branded clothing to favoured clients or employees. Ensure the clothing is appropriate and of the right quality for your audience. Consider sponsoring a local sports team in return for displaying your logo on players' shirts.
  • Get online. Every small business needs a website, if only at a basic level.
  • Build with a blog. Web logs or "blogs" are online journals that many business owners use to boost their credibility as industry experts. Generally, blogs contain the personal opinions of the owner, allowing readers to add their comments. If regularly updated, a blog can be a cost-effective way of reaching new or existing customers.
  • Don't spread your efforts too widely. Focus on a small, targeted objective and do it better than anyone else. You will soon become known for it.
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