Financial Data
Updated 21 Feb 2020


The manners of language in the communication age

The quality of your communication will distinguish you from your competition.


MeeA Parkins, 08 June 2016  Share  0 comments  Print


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If manners are the mark of civilisation in the physical world, then think of language – and grammar in particular – as the fulcrum on which the balance between the perception of one’s real world professionalism and online credibility pivots. 

Simply put, grammar may be considered the “manners” of language and, in a world where anyone with access to the Internet has a voice, manners matter more than you think. 

With the proliferation of poorly written material that has resulted from the easy accessibility of blogging platforms and social media, it’s easy to be fooled into believing that nobody really cares about how you’re expressing yourself. Don’t fall into that trap!

The truth is that how you express yourself is one of the only authentic ways in which you can still set yourself apart as a true professional, and here is why:

1. It’s a trademark of professionalism

Grammatical competence demonstrates not only a superior level of literacy but also intellectual capacity and attention to detail, whereas sloppy writing invites questions as to your work ethic and general competence.

Related: It’s complicated… But should your processes really be?

2. It shows respect

Knowing and using proper language lets your readers know that you value their time and respect their intelligence.

3. It adds to your credibility

Taking care to ensure that your press materials or business communications are free from grammatical errors leaves no room for readers to question your knowledge of the subject matter, your intelligence or the integrity of your work.

Language -and -communication

4. It prevents internet infamy

It used to be that our biggest mistakes – even the public ones – could eventually be forgotten about, given some time. The internet is far less forgiving, which is why it is more important than ever to ensure that you don’t put anything out there that could come back to haunt you down the line.

5. It helps you stand out

When so much of the reading material we’re being served is riddled with poor grammar and spelling errors, writers who truly know their craft stand apart. And to those who recognise them, they are an invaluable resource. 

Related: Creating a culture that fosters innovation

Language is arguably the single most powerful tool anyone possesses. The more adept you are at using it, the more certain you can be that others will understand and accept what you choose to communicate. So, if nothing else, treat it purely as a point of courtesy and make it easy for people to understand you.

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About the author


MeeA Parkins

MeeA Parkins is a senior copywriter at Flume www.flume.co.za, mom of 4, bakestress, on-off blogger, runner and cat slave.

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