Financial Data
Updated 21 Sep 2020

Building referrals

Word-of-mouth referrals are essential tools in growing a small business.

Building referrals for your business

  1. When you provide each of your customers with outstanding service, they automatically become your champions. Make it easy for them to refer you through a website, company Facebook page, and easy-to-find contact information.
  2. Network through industry associations like business forums and chambers.
  3. Expand your business by encouraging regular customers to recommend your services. This can take the form of loyalty services, referral discounts etc.
  4. Acknowledge all referrals. Send “Thank you” notes or let the original customer know that you are aware of the good turn they have given you.
  5. Be proactive when keeping contact with previous customers. Whether through regular contact, or Christmas wishes.
  6. Establish yourself as a thought leader in your field by attending conferences and contributing to publications and abstracts.
  7. Build reciprocal relationships with other businesses that fit well into your service offering, and share promotional offers where possible.


Word-of-mouth referrals can be a valuable source of new business. This is particularly true for small business owners, who often cannot afford to spend money on advertising and marketing their business.


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