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Updated 26 Feb 2020

Case study: Picture perfect!

A look at how Pretoria-based business Pixel Pro Photography accelerated it's online presence.

16 February 2010  Share  0 comments  Print

All the answers to your unique business lifestage questions

Pixel Pro Photography in Pretoria celebrated its first anniversary in October 2009. It also boasts 2 363 Facebook fans and ranks top of the Google search results (despite competing with a Canadian studio of the same name). Theirs is a social media fairytale of common sense, good planning and commitment.

When Pixel Pro decided to go the social media route, both the owners already had Facebook pages. By creating a fan page for the business, they immediately had three touch points. They then created a blog and profiles on Twitter and LinkedIn. They also post examples of their work on Flickr and YouTube. All of these touch points feed back into the Facebook fan page.

A look at this page provides useful clues to their success:

  • Pixel Pro actively engages with fans, responding to questions and acknowledging compliments.
  • They find innovative ways to engage, eg, by auctioning photo shoots on or giving away free photo shoots as competition prizes.
  • Their social media platforms are highly integrated. For instance, a tweet about a celebrity shoot at the studio is followed up with photos posted on their website.
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