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Pixel Pro Photography in Pretoria celebrated its first anniversary in October 2009. It also boasts 2 363 Facebook fans and ranks top of the Google search results (despite competing with a Canadian studio of the same name). Theirs is a social media fairytale of common sense, good planning and commitment.
When Pixel Pro decided to go the social media route, both the owners already had Facebook pages. By creating a fan page for the business, they immediately had three touch points. They then created a blog and profiles on Twitter and LinkedIn. They also post examples of their work on Flickr and YouTube. All of these touch points feed back into the Facebook fan page.
A look at this page provides useful clues to their success:
- Pixel Pro actively engages with fans, responding to questions and acknowledging compliments.
- They find innovative ways to engage, eg, by auctioning photo shoots on www.bidorbuy.co.za or giving away free photo shoots as competition prizes.
- Their social media platforms are highly integrated. For instance, a tweet about a celebrity shoot at the studio is followed up with photos posted on their website.