All the answers to your unique business lifestage questions
The use of your blog should not require any thought on the part of your readers - it should come naturally.
Make sure that you use standard conventions, as the familiarity of this will enable users to know what they are looking at. Also ensure that your blog is as accessible to readers as possible by:
- Building a search function into the site.
- Making sure that your blog is accessible not only to users with high-speed connections, but also to those with slow connections.
- Ensuring compatibility across all browsers.
- Catering for people with disabilities by adding features to your site that make it more accessible (eg, voice clips or podcasts to cater for visually-impaired users).
Promoting your blog
Blogs are naturally search-engine friendly because they are regularly updated, which encourages search engine spiders to visit more frequently.
However, unless your business area is very niche, there are likely to be other corporate blogs focused around the same topics as yours.
To improve your blog's position in search engine results, you'll need to include metadata with each blog post, ie, terms, key words and phrases that describe the blog.
Make sure that each new post is assigned a unique page and tag each post with relevant keywords.
Build credibility by including testimonials on the site, logos of any relevant business associations to which you belong, and any awards that you may have won.
For more tips and guidelines, click on the "quick tour" link on the www.blogger.com home page.
Promote your blog by listing it in blog directories and making use of blog aggregators like Amatomu (www.amatomu.com), Technorati (http://technorati.com) and Afrigator (http://afrigator.com)
Tools worth trying
… when setting up your blog:
… when promoting or searching for blogs: