To break bad habits and move away from that which hampers progress we need to constantly change the way we do old things to create new solutions.
New seasons create new opportunities. Sometimes to move forward, just like in our personal life, focussing on our internal business process is key to drive out the old and remove and change that which holds us back.
Remember, it’s true:''No one can go back and start a new beginning, but anyone can start today and create a new ending.'' Maria Robinson
If you have not worked on your short-term goals and vision with Spring in the air, now is a good time to identify the bottle necks and focus on optimisation of pillars of operational growth that will enable economic growth.
Too often, small businesses and entrepreneurs are their worst enemy and bottle neck in advancing growth simply by refusing to clean up, implement new solutions and fix that which does not work. To shift gear means you keep moving, fixing systems that are regressive to stimulate growth, efficiency and progress.
Some of the key learning's of my windfall year on the Goldman Sachs/Gibs 10 000 Women Programme relates to the need for cleaning up old systems; and the absolute need to focus on efficiency to drive bottom line success.
Related: 8 Free resources for setting up business processes and systems
Prioritisation of key performance areas needs constant evaluation to monitor progress.
Staff skills optimisation is important
When desired results are not achieved in the different income and operation streams as you had envisioned, chances are that the bottle necks in the systems can be removed by simply reallocating the skills sets in your office.
To improve internal efficiency, minimising outsourced or unproductive workers is key. At the same time, maximising retention of critical skills sets through re-organising, downsizing or diverting human resources can cut costs, improve turnaround times and minimise risk if managed efficiently.
There are certain things that one can achieve only by a deliberate leap in the opposite direction.
Simple ideas to enhance your growth potential
In this digital, tech savvy, age, social media is key. If you have not invested in it, this is the time to do so. If you have invested time and money on social media, it’s time to update it.
Register or log into Twitter, Google Plus, LinkedIn, Facebook, Instagram, online listings and post updates regularly with interesting facts that hook your readers. The more strategic followers you have, the better the chances of growing your network, marketing and publicising your business.
Checking and responding to email is also key, provided you are discerning of how you can turn a contact into your consumer. Time is money, taking a survey of what you’re doing and how you’re doing it can help you see where you’re wasting time. Constantly evaluate the targets you set.
Related: The benefits of cleaning up your systems and focusing on efficiency
Clean up your activation systems
Choose one thing to change at a time. Implement it. Adjust to it. What you implement must save you time. Your goal is to find savvier ways to get all your tasks done, so that you’re not constantly reinventing the wheel.
According to the Pareto Principle, also known as the 80–20 rule,"80% of your sales come from 20% of your clients. Instead of working harder, we should focus primarily on those efforts that produce 80% of the results and forgo the rest.