Financial Data
Updated 26 Feb 2020


Why you need to keep going even in the toughest of times

When others around you seem to be flourishing and racing past you, keep going. Developing deep roots and a solid foundation is what will ensure that you finish strong – in business and in life. 


Petra Laranjo, 18 September 2016  Share  0 comments  Print


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Maybe it’s the time of year or maybe it’s just the reality that life, as an entrepreneur, is challenging, can be frustrating and sometimes leaves us feeling hopeless. Looking around, others seem to be flourishing and making deals which propel them and their business forward.

When you’re attempting to build a legacy – a product, brand or service that will be consistent in its delivery of excellence, when you don’t want to cut corners or make decisions which question your integrity, the road seems to be longer and never-ending.

Related: How to flourish in life and in business

A tale to uplift your (business) spirit 

A friend shared this powerful parable with me and I hope that it inspires to you persevere in your endeavours as an entrepreneur so that you can create a life and business that will impact and change your world around you: 

‘One day I decided to quit…I quit my job, my relationship, my spirituality. I wanted to quit my life. I went to the woods to have one last talk with God.

“God”, I said. “Can you give me one good reason not to quit?”
His answer surprised me.

“Look around”, He said. “Do you see the fern and the bamboo?”

“Yes”, I replied.

“When I planted the fern and the bamboo seeds, I took very good care of them. I gave them light. I gave them water. The fern quickly grew from the earth. Its brilliant green covered the floor. Yet nothing came from the bamboo seed. But I did not quit on the bamboo.

“In the second year the fern grew more vibrant and plentiful. And again, nothing came from the bamboo seed. But I did not quit on the bamboo.

“In year three there was still nothing from the bamboo seed. But I would not quit. The same in year four.

“Then in the fifth year, a tiny sprout emerged from the earth. Compared to the fern, it was seemingly small and insignificant. But just six months later, the bamboo rose to over 100 feet tall.

It had spent the five years growing roots. Those roots made it strong and gave it what it needed to survive. I would not give any of my creations a challenge it could not handle.

“Did you know, my child, that all this time you have been struggling, you have actually been growing roots? I would not quit on the bamboo. I will never quit on you.

“Don’t compare yourself to others.” He said. “The bamboo had a different purpose than the fern. Yet they both make the forest beautiful. Your time will come and you will rise high.”  

Related: Tough times don’t last, tough people do

Never regret a day in your life

Good days give you happiness; bad days give you experiences; both are essential to life.’
– Author Unknown 

Learnings from this story: 

  • Don’t compare your journey to that of another. It can be tempting to do so, particularly when a lack of finances is in question, but keep focussed on what it is that you need to do for your business. 
  • Check your motives and don’t let ego overtake your purpose and vision for your business. Keep your integrity and values high. The world needs more of that. 

Keep investing in yourself and business through daily personal growth and business learnings. Get yourself a mentor or coach.

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About the author


Petra Laranjo

Petra Laranjo is a leading speaker and consultant in the personal branding, employee engagement and client relation management arenas. She has just completed her first book titled, ‘Living On Purpose: The Key to Change Your Life and Impact Others.’ Fourteen years of experience across corporate and entertainment industries have offered her a unique perspective in coaching the thousands of individuals in over 60 companies over the years. She has received various nominations including the FNB/ROCCI Business Woman of the Year.

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