Financial Data
Updated 26 Feb 2020


Sales tip from the trainer: Like the customer – win the customer

Aspects such as these can be helpful if you want to accept your customer as they are and offer them professional advice.


Marc Pillay, Entrepreneur, 02 April 2015  Share  0 comments  Print


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People are not always straightforward. Each person has a mind of their own; they make demands and can often be difficult to read. This means that dealing with them is not always easy. And what is true in general also applies to sales conversations in particular.

Related: Starting a new business

Having a positive attitude towards a customer, even if they are still somewhat challenging, is one of the most important things that you need to be able to do as a salesperson.

It will ease the dialogue immensely if you give your customer the feeling that you like them – and it will speed up the path to a positive conclusion. After all, the customer plays a key part in you earning your income.

But what should you do if you and your customer are not on the same wavelength initially? Adapt to your customer. Look for common ground. And make use of non-verbal communication.

 Here are some more tips:

  • Don’t separate yourself from your customer, but rather look for something to which you can both relate.
  • Be mindful of your customer’s mood.
  • Sound engaged and attentive.
  • Pay attention to your customer’s body language, facial expressions and tone of voice.
  • Ask qualified questions.
  • Don’t use technical jargon, but speak to your customer in a language they understand.
  • Tell your customer honestly why you enjoy doing business with them.

And don’t forget: A smile is always the shortest bridge between two people. Try it out – and start actively shaping the relationship that connects you with your customer.

Related: Securing your first clients

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Marc Pillay, Entrepreneur


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