Introducing your business to a potential client is about so much more than banging some information and pics into a PowerPoint presentation.
All the answers to your unique business lifestage questions
If you walk out of a meeting where your audience congratulates you for your great presentation, you’ve failed – unless you’re in the business of selling great presentations, and you leave the meeting with a deal signed to sell a bunch of them.
Before you enter a presentation setting, your very first step is to understand who you are presenting to, and your research should reveal who your audience is, and how the products or services that you’re selling respond to a need that they have – or how they create a need that your audience didn’t even know that they had yet.
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While you might achieve results telling them about your product or service, we find we get the best results if we start by talking about our dream, and then work back from there. You’ll knock it out of the park if you begin with the most exciting parts first, the ideas that are going to captivate your audience – and then focus on holding their attention.
If you see their attention wandering, you’ve got to change direction to get it back – sticking to your prepared notes regardless of what’s happening in front of you shows that you’re not aware of your clients’ needs, and you’re likely to lose them and any business that you were hoping to secure.
Present these tips
Her are a few hints and tips to help you get what you want out of your presentation with a deal on the table, rather than a pat on the back for your PowerPoint wizardry:
- Invest yourself completely in what you do – if you don’t believe in what you’re talking about, your audience will sense it, and will feel the same way as you.
- Make your presentation as tangible as possible – show real life examples that people can touch, smell, and if appropriate, taste.
- Keep your presentation simple, short and relevant.
- Choose the best presenter to do the presentation. They may not be the most senior person, but they’re the right person if they’re confident, believable, and passionate about your product or service.
- Wherever possible, choose your environment, taking care of the basics like air quality and temperature, comfortable seating, and the right lighting conditions for your presentation.
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We treat every presentation as a mini theatre production at Slo-Jo, whether it’s to clients or to our own employees, because we know that it’s not just the product that makes a great impression – it’s the environment and the accessories we use that also bring our audience into our world, making them want to be a part of our company’s success.