Financial Data
Updated 22 Feb 2020


The ladder of loyalty

How do you move a prospect from being a total stranger to someone who spends money with you?


Moving prospects from strangers to brand evangelists requires a definitive and stepped approach. This diagram illustrates the journey from 'suspect' to 'raving fan'.

Click here to download: Ladder of Loyalty (Word Doc)

 

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Click here to download: Ladder of Loyalty (PDF)