Want to ensure you’re on top of what’s trending in the world of franchising? Why not take a look at these hot franchises from America?
How do you succeed in the world of franchising? Experts say you need to innovate. But, with a growing number of franchise operations coming to market from around the world, it’s becoming harder to be innovative in the sector.
The USA is home to some of the world’s fastest-growing franchises and you could learn a thing or two from innovative franchise businesses to help you innovate on local soil. Let’s unpack what’s being done by leading American franchises:
1. Mosquito Joe
This franchised business is leading the way in a USD11.4 billion pest control industry. Mosquito Joe is a mosquito and outdoor pest-control company has opened over 125 franchise locations in 33 American states since it’s 2010 establishment.
Because Mosquito Joe is a seasonal franchise business and it can be run from home as a stand-alone business or alongside an existing home-based business. This appeals to entrepreneurs looking to be their own boss.
The company’s founder, Brook Thompson, attributes the business’s success to franchisees being able to talk to customers at all times – including at night and on the weekends. “Having good franchisees on my team contributes to our success,” he says.
2. Blaze Fast-Fire’d Pizza
Pizza shops aren’t new. So why did NBA superstar LeBron James invest in a Blaze Fast-Fire'd Pizza franchise? He invested because it’s one of the fastest-growing companies in the USA. Founded in 2012, the chain went from two to 200 locations in its first four years.
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"We believe we’re on our way to becoming a billion-dollar brand,” says Blaze Pizza CEO Jim Mizes. Only 2% the food chain’s restaurants are company-owned, which the CEO says is their ‘secret sauce’. “I believe we will be able to say that we re-wrote the book on franchisee relationships.”
Affordable and reliable electronics repairs for expensive smart devices is a specialist field to consider as franchise. But, uBreakiFix has managed to dominate. It took four years for the business to franchise, but in three years they’d gone from zero to 47 stores across the USA, reporting revenue north of USD27 million.
“We built the business with no loans, no debt, and no investors. We put all the money we make back into the business. That’s how we are able to grow so fast,” says co-founder Justin Wetherill. “We’re opening 13 stores a month.”
4. Office Evolution
Virtual office services and executive-suite and conference-room rentals are the future of the workplace. Office Evolution managed to capitalise on this early on. The business opened its first franchise nine years ago and has already serviced more than 10 000 clients.
“The reason we’re growing is because our franchisees are almost identical to our clients. They are local, successful businesspeople and they want to own an executive business, something they can be proud of,” says founder Mark Hemmer.
“They essentially become a local business owner supported by us, and they benefit from recurring income while not having to worry about any back-office challenges.”
5. Amada Senior Care
Amada Senior Care is a private non-medical provider of care for seniors. It was started by former NFL player Tafa Jefferson to assist and guide families around the hiring of private caregivers. It’s not your usual type of franchise, but it’s proving successful thanks to Jefferson’s innovative thinking around it.
“In the event where an entrepreneur is looking to do something that’s never been done before, just ask around. Family and friends. Just get some serious feedback from those who are around you, and understand who your customer is,” says Jefferson. “Understand what drives their decision-making process and position your collateral materials around their need.”
6. My Salon Suite/Salon Plaza
Every My Salon Suite and Salon Plaza location is operated on reduced energy and decreased water consumption, creating a long lasting eco-friendly environment. The business, which franchised only two years after its inception in 2010, partners with the largest collection of family-owned salons in North America.
“By establishing an alternative financing programme, our brand and franchise partners are able to continue to grow their My Salon Suite and Salon Plaza franchise locations. The programme has already helped re-ignite franchise sales and drive the opening of new locations,” says CEO Ken McAllister.
7. Realty One Group
Since 2012 real estate franchise Realty One has been a fast-growing real estate brokerage thanks to its ‘non-traditional’ methods. CEO Kuba Jewgieniew says all his managers and staff are his buffers and they deal with the agents on a daily basis.
“Our model works. We aren’t attracting just any agent. Quality is very important and quality attracts quality. What I am trying to create is the new standard in how a brokerage should be run,” says Jewgieniew.
The agents are quickly realising they are the brand, and that the company that is behind them is important. It’s not the company that sells the real estate; it’s the agent.”
8. Apex Fun Run
This franchise’s aim is to collaborate with school parent-teacher associations (PTAs) and faculties to build student leaders through a meaningful, hassle-free and financially successful school fun run. Apex Fun Run raises more money for schools than any other fundraiser, averaging about USD23 000.
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A year after launching in 2012, Scott Donnell franchised the business, organising fun runs and leadership classes schools to raise money. Apex is also a for-profit organisation, collecting a portion of the proceeds for itself, while 10% of the funds raised go to the teachers.
Fitness and health are top of the Millennial’s priority list, and iLoveKickboxing is cashing in on the fitter segment of the market.
In 2012, after three years of operation, Michael Parrella began franchising what started as a martial arts studio. iLoveKickboxing.com boasts locations across the USA, Canada, and has even extended into Peru.
“By the numbers, we’re the fastest growing [fitness] franchise in the country,” says Parrella. “When franchisees learn about our business model- which includes low investment fees, semi-absentee ownership, on-going support and regular training from corporate - they are sold.”
10.Nekter Juice Bar Inc.
In 2010 husband-and-wife duo Alexis and Steve Shulze decided that the idea that healthy can be affordable, taste good, and feel good could become a reality. The two healthy living enthusiasts opened a juice bar and franchised the concept two years later.
“From experienced leadership to proven training, operations and marketing programs, Nekter Juice Bar offers a solid foundation for success,” says CEO Steve. “As we continue to grow, we are looking for franchise partners who share our passion for making a positive difference in their communities by providing a simple, affordable and great-tasting pathway to wellness.”
Franchising is booming as old and new concepts collide with innovation. But to entice customers, stay relevant and profitable, there’s a need for differentiation. Multiple US businesses in various sectors have achieved franchising success by acknowledging this.