Every few years Umhlanga – one of the biggest growth nodes in the country – alters its skyline in dramatic fashion. And 2015 was one of those years.
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Oceans Umhlanga is a R3,1bn collaboration between Vivian Reddy of Edison Power Group and Rob Alexander of Ducatus Property Group. To date it’s the single largest private-sector development in KwaZulu-Natal.
The mixed-use development covers 90,000m2 of prime Umhlanga Village land. It has two residential towers of 460 apartments and a retail tower named Ocean Mall. Reddy has confirmed super-brands such as Burberry, Versace, Armani, Boss Orange and Paul Smith.
Four architectural practices are on board – Elphick Proome, LYT, Ruben Reddy and Ravi Jhupsee Architects. The apartments have entry-level price tags of around R1,6m, soaring 28 storeys up to R60m for a double penthouse.
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Marketing and sales are handled by DevMark Global, whose local success stories include the record sell-out of The Pearls and Zimbali Suites.
DevMark MD Piaras Alvarez has experience in Dubai, the Middle East and Asia. “We have learned how to market and sell in a way that’s more cost-effective than has typically been done in South Africa. We cover a wider gamut of functions than an estate agent, and we share our mandates with all other estate agencies,” he says.
This article was originally published on Property Professional