Financial Data
Updated 06 Dec 2020

What kind of an entrepreneur are you?

As you start out on your entrepreneurial journey, meet the top personality traits for entrepreneurial companies. Which one are you? 

06 December 2013  Share  0 comments  Print

All the answers to your unique business lifestage questions

According to Dr Ian Weinburg is a neurosurgeon and the co-founder of Quantum Health Solutions, personalities can be divided into three core archtypes: Alphas, Bravos and Charlies.

While most people are varying degrees of each, if you’re an entrepreneur, you either want to be an Alpha, a Bravo, or you want to balance your Alpha with a Bravo personality or vice versa.

The good news is that once you understand these archtypes, you can focus on certain personality aspects that will stand you in good stead during your entrepreneurial journey.

Alpha, Bravo and Charlie

Alpha: If you’re an alpha personality, you’re a big picture thinker who excels in leadership roles.

Alphas have large aspirations, believe they can achieve anything they put their mind to, and have a great ability to focus on the here and now. They also understand what it takes to build sustainable and viable structures, which is vitally important in today’s social and economic system.  

The down side of being an Alpha is that, because of the big picture side of their personalities, they often can’t give real, empathetic, helpful advice for problems encountered at the coalface.

Businesses are made up of people, a fact which Alpha can sometimes be removed from. Leadership is as much about looking ahead and realising a vision as it is communicating that vision with employees. With the social challenges that South Africa faces, this becomes particularly important.

Bravo: Unlike Alphas, who live in the here and now, Bravo lives in tomorrow. Driven to achieve, Bravo relies on facts and proof to make decisions.

The result is a narrow-based focus that is excellent under the pressure of deadlines, but also makes Bravo judgmental of anything outside his world vision.

Bravos get work done, but the 80s and 90s are a key example of a collective bravo era in which everyone took care of themselves at the expense of the bigger structure and a sustainable future.

Charlie: Charlie is the personality least likely to succeed. As a budding entrepreneur, unless you can move from being a Charlie to being a Bravo or Alpha, you’re unlikely to create a sustainable and successful business. Why?

Because Charlies don’t take responsibility for their lives and decisions, and will always find excuses as to why their work hasn’t been completed. Nothing is ever their fault, and they tend to drain the energy from those around them.

Entrepreneurs need to inspire everyone around them to buy into their vision. Charlies can barely even inspire themselves.

The ideal entrepreneurial leader

While there will always be positive and negative points to every personality, combined Alpha/Bravo temperaments make excellent entrepreneurs, because they’re able to balance keeping their shoulder to the wheel and getting things done with big picture thinking.

They can move from building a sustainable organisation to knowing what’s happening at the coalface of the business.

If you’re an Alpha or Bravo entrepreneur, you can concentrate on building other sides of your personality, but also look for partners who are a different personality type to balance your own strengths and weaknesses.

Alphas and Bravos work extremely well together. If you recognize yourself in one or the other of these personalities, finding the Bravo to your Alpha and vice versa will help you to build a stronger organisation.


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